OxValue.AI has entered into a collaboration with Eros Group, one of India’s leading entertainment and media companies.

With its extensive historical film library, Eros has successfully tokenized a significant volume of media content, creating a substantial pool of media tokens for AI training and next-generation digital entertainment applications.

Through this collaboration, OVA will support the valuation of Eros’ tokenized content assets, helping to establish credible pricing references as these assets move toward broader trading and monetization use cases.

This partnership reflects a shared vision to unlock the value of content in the AI era and to build foundational infrastructure for digital and intangible assets.

Looking ahead, both parties are also exploring the idea of a potential joint venture in India to further develop the intangible asset valuation market.