This Privacy Policy shall govern Our use of any Personal Information collected by Us concerning your use of www.OxValue.AI (“Our Site”). The use of information collected through Our Site shall be limited to the purposes under this Policy.

1 Introduction

This Policy applies to Our Processing of your Personal Information when you access and/or use Our Site. This Policy would apply to you as a visitor, end-user, representative, or end-customer as applicable.

2 Definition and Interpretation

In this Policy, the following terms shall have the following meanings:

●“Account” means an account required to access and/or use certain areas and features of Our Site.

●“Cookie” means a small text file placed on your computer or device by Our Site when you visit certain parts of Our Site and/or when you use certain features of Our Site.

●“Our Site” means this website, www.OxValue.AI.

●“Personal Information” means any information relating to an identified or identifiable natural person.

●“Process” means any operation or set of operations which is performed on Personal Information or sets of Personal Information, whether or not by automated means such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination, or otherwise making available, alignment, or combination, restriction, erasure, or destruction.

●“You” means the individual accessing or using the Service, or the company or other legal entity on behalf of which such individual is accessing or using the Service, as applicable.

3 Personal Identification Information We Collect

We may collect personal identification information from Users in a variety of ways, including, but not limited to, when Users visit our site, subscribe to the newsletter, fill out a form, and in connection with other activities, services, features, or resources we make available on our Site. Users may be asked for, as appropriate, name, email address, mailing address, and phone number. Users may, however, visit our Site anonymously.

We will collect personal identification information from Users only if they voluntarily submit such information to us. Users can always refuse to supply personal identification information, except that it may prevent them from engaging in certain Site-related activities.

4 Non-personal Identification Information We Collect

We may collect non-personal identification information about Users whenever they interact with our Site. Non-personal identification information may include the browser name, the type of computer, and technical information about the user’s means of connection to our Site, such as the operating system and the Internet service providers utilized, and other similar information.

5 How We May Use Collected Information

●To gather feedback to enable Us to continually improve Our Site and your user experience.

●To adapt your preferences to your experience on Our Site.

In addition to this, with your permission and/or where permitted by law, We may also use your Personal Information for marketing purposes, which may include contacting you by email and/or telephone and/or text message and/or post and/or web push notifications with information, news, and offers on Our Services. We will not send you any spam and will take all reasonable steps to ensure that we comply with the applicable law in this regard.

6 Data Retention Period

OxValue.AI will only retain your Personal Information for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting, or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of ongoing legitimate business requires retention of such Personal Information, such as for litigation or defense purposes as necessary to comply with our legal obligations, maintain accurate financial and other records, resolve disputes, and enforce our agreements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting, or other requirements.

By law, we have to keep basic information about our customers (including Contact, Identity, Financial, and Transaction Data) for six years after they cease being customers for tax purposes.

In some circumstances, we will anonymize your Personal Information (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you. If this is not possible, we will securely store your Personal Information and isolate it from any further Processing until deletion is possible.

7 Data Security

The safety of your Personal Information is extremely important to us. We use appropriate technical and organizational measures to protect the Personal Information that We collect and Process. The measures We use are designed to provide a level of security appropriate to the risk of Processing your Personal Information. If you have questions about the security of your Personal Information, be sure to get in touch with Us immediately as described in this Policy.

In addition, we limit access to your personal data to those employees, agents, contractors, and other third parties who have a business need to know. They will only process your personal data on our instructions, and they are subject to a duty of confidentiality. We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

Notwithstanding the security measures that We take, it is important to remember that the transmission of data via the Internet may not be completely secure and that you are advised to take suitable precautions when transmitting data via the Internet. The security of your information also depends on you: you are responsible for using unique strong usernames and passwords for each of your accounts and for keeping those usernames and passwords confidential.

8 Disclosure of Information to Third Parties/Partners

We may share your Personal Information with other companies in Our group. This includes Our subsidiaries and Our holding company and its subsidiaries for the purposes set out in Section 5.

We may compile statistics about the use of Our Site, including data on traffic, usage patterns, user numbers, sales, and other information. All such data will be anonymized and will not include any personally identifying information. We may from time to time share such data with third parties such as prospective investors, affiliates, partners, and advertisers.

In certain circumstances, We may be legally required to share certain data held by Us, which may include your Personal Information, for example, where We are involved in legal proceedings or where We are complying with the requirements of legislation, a court order, or a governmental authority. We do not require any further consent from you in order to share your data in such circumstances and will comply as required with any legally binding request that is made of Us.

As a visitor, end-user, representative, or end-customer using OxValue.AI’s Services as defined herein, any data you provide in the process may be shared with vendors who may reach out to you in connection with the Services and/or send you relevant marketing collateral with your permission and/or as permitted under law.

We may contract with third parties to supply products and services to you on Our behalf. These may include payment processing, delivery of goods, search engine facilities, amongst other functions we undertake to cater our Services to you. In some cases, third parties may require access to some or all of your data. Where any of your data is required for such a purpose, We will take all reasonable steps to ensure that your data will be handled safely, securely, and in accordance with your rights, our obligations, and the obligations of the third party under the law.

We may also share your Personal Information if we merge with or are acquired by another company. In such a case, your information will likely be one of the assets that is transferred. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy policy.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

9 Children’s Privacy

We recognize the importance of children’s safety and privacy. We do not request or knowingly collect any personally identifiable information from children under the age of 16. If a parent or guardian becomes aware that his or her child has provided Us with Personal Information, he or she should write to Us at the email address set forth in this Policy.

10 International Transfer of Personal Information

Your Personal Information and files, including their backups, are stored on our servers and the servers of companies we hire to provide services to Us. Your Personal Information may be transferred across national borders because We have servers located in the United Kingdom and the companies we hire to help Us run our business may be located in different countries around the world.

If you are a resident of the European Economic Area (EEA) and when your Personal Information is Processed outside the EEA, We will ensure that the recipient of your Personal Information offers an adequate level of protection, for instance by entering into European Commission’s standard contractual clauses for the international transfer of Personal Information, as approved by the European Commission (Article 46 General Data Privacy Regulation 2016), or We will ask you for your prior consent to such international data transfers.

11 Your Legal Rights

You have a number of rights under data protection laws in relation to your personal data. These include the right to:

●Request access to your personal data (commonly known as a “subject access request”). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.

●Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.

●Request erasure of your personal data in certain circumstances. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.

●Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) as the legal basis for that particular use of your data (including carrying out profiling based on our legitimate interests). In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your right to object.

●Request the transfer of your personal data to you or to a third party. We will provide to you or a third party you have chosen your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.

●Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.

●Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in one of the following scenarios:

○If you want us to establish the data’s accuracy.

○Where our use of the data is unlawful but you do not want us to erase it.

○Where you need us to hold the data even if we no longer require it as you need it to establish, exercise, or defend legal claims.

○You have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.

If you wish to exercise any of the rights set out above, please contact us via the contact details provided at the end of this Policy.

12 No Fee Usually Required

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive, or excessive. Alternatively, we could refuse to comply with your request in these circumstances.

13 What We May Need From You

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

14 Time Limit to Respond

We try to respond to all legitimate requests within one month. Occasionally, it could take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

15 Links to Other Websites

Our Site and Services may contain links to third-party websites and applications. For example, occasionally we may include or offer third-party products or services on our Site at our discretion. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. These third-party platforms have separate and independent privacy policies. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit.

16 Changes to This Policy

This Privacy Policy is expected to change over time. We reserve the right to update it at any time for any reason. We will notify you of changes to our Privacy Policy by updating the “last updated” date and posting the updated Privacy Policy on this page. We may email periodic reminders of our notices and terms and conditions, but you should check frequently to see the current Privacy Policy and any changes made to it. We may change this Privacy Policy as we may deem necessary from time to time or as may be required by law. Your continued use of our Services after any changes or revisions to this Privacy Policy indicates your agreement to the terms of the revised Privacy Policy. We recommend that you check this page regularly to keep up-to-date.

17 Your Acceptance of These Terms

By using this website, you are hereby accepting the terms and conditions stipulated within the Privacy Policy. If you are not in agreement with our terms and conditions, then you should refrain from further use of our sites. In addition, your continued use of our website following the posting of any updates or changes to our terms and conditions shall mean that you are in agreement and acceptance of such changes.

18 Complaints

You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK regulator for data protection issues (www.ico.org.uk). We would however appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.

19 Contact Us

If you have any questions about Our Site or this Privacy Policy or you want to exercise your privacy rights, please get in touch with Us by email at info@oxvalue.ai or by post at OxValue.AI Ltd, 3a Market Place, Woodstock, Oxfordshire, England, OX20 1S. Please ensure that your query is clear, particularly if it is a request for information about the data we hold about you.

Policy Effective From: 1 June 2024

Policy Last Updated: 1 June 2024