NEWS
Unlocking the True Value of Trademarks: A New Approach to Intangible Asset Valuation

05 Jun 2025

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📢 Can trademarks be seen as valuable investment assets? And how should we assess the value of such intangible assets?

Traditional frameworks often fall short when it comes to valuing trademarks—assets rich in human creativity, complexity, and risk. Predicting brand growth remains a key challenge for investors and institutions alike. Yet trademarks often embody the core value and differentiation of a business.

A reliable valuation approach is critical—not just for investment decisions, but also for brand strategy, IP transactions, and financing.
In response to growing market demand, we’ve been developing a more robust, data-informed approach to unlock the true value of intangible assets since 2018. We’re proud to announce the successful completion of Phase II of our trademark valuation R&D!

👉 If you’re interested in exploring how we can support your business or investment strategy, we’d love to hear from you.
📩 Simply get in touch with us by dropping a line at info@oxvalue.ai.